Without a doubt! Additionally, the conversations that are sparked can lead to synergistic relationships of shared experience, new thought/ innovation and possibly great professional friendships. I appreciate you sharing your thoughts!

Blogging can really continue to evolve the more regular you are about your posts. Because I tend to read a lot about our subject matter (social media and marketing), I find that the thinking process is always churning new thoughts. I’m much more apt to write an opinion/commentary post now than I was when I first started out. As a result, the style can become more conversational.

When I come across a book or a report that I’m captivated by, I feel I can reach out to authors and ask if they would be willing to be interviewed on our blog. I’ve had some great dialogue with authors, and also, people who run social media initiatives at their organizations, and others who are creating programs & applications.

Successful blogging encompasses going where your interests are, and finding the people to have conversations with. In my opinion, it personalzes the content, makes it that much more alive and relevant.