Erik T. Ford

Pioneers will always be pioneers… Innovation in social media and exposure is essential to maintain effectiveness in campaigns and exposure.  Intel demonstrates this well with their most recent campaign and video.  They’re new tag, “Sponsors of Tomorrow”, and their latest commercial spot shows the human side of Intel.
I love the Rock Star bit-

Erik Branding, social marketing, social media commercials, innovation, Intel, social marketing, social media, social media marketing, viral

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Fun Friday article- Great fun facts about Google!

Fact No.1

In 1997, Google’s prototype was named “BackRub” and had this “logo” adopted.

Here is the full text of the research paper by Sergey Brin and Lawrence Page

Fact No.2

Google.com – The domain was registered on 15 September 1997 (WebArchive info)

 

Fact No.3

The first ever review of the Google Search Engine was done by Danny Sullivan of Search Engine Watch on August 4, 1998.

It was titled “Counting Clicks and Looking at Links”.

 

Fact No. 4

Google started off its first operations in this rented Garage.

(News)

 

 

Fact No. 5

Google’s first chef Charlie Ayers, ( hired in 1999 ) quit Google and opened his own restaurant in 2005.

(News)

 

Fact 6

Google won the prestigious award for Technical Achievement in 2000. In the nominees list there were no search engines at all.

(News)

 

Fact 7

Google’s ever first April Fool’s joke went online on April 1st, 2000 and was called “MentalPlex” – Google’s ability to read your mind.

 

 

Fact 8

The Google logo was never centered (as it appears today). It only appeared centered in March 2001. It was aligned to the left earlier. (And there were a lot more distractions then)

 

 

Fact 9

Google’s first employee is Craig Silverstein. Craig is the man behind “exact search” (where you get pages containing the exact search term within quotes.)

 

Fact 10

In 1999, when Google moved to their Paolo Alto office, there were only 19 employees in the company. Today there are 2,668 Googlers.

 

Hope you liked them.

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Excellent list of techniques to catalyze word of mouth strategies and get people talking about your brand.

From Ann Handley, Duct Tape Marketing: My friend Andy Sernovitz sent me a proof of the revised edition of his 2006 book, Word of Mouth Marketing: How Smart Companies Get People Talking . The revised edition has plenty of new stuff in it: New case studies, new worksheets, and new chapters about B2B word of mouth and how to deal with negative feedback.

But what struck me as a paged through the revised edition was how solid the original was, especially for small business trying to figure out how to generate good buzz. Andy’s book remains an easy-to-read, digestible primer: You can read it on a Saturday afternoon, and start implementing stuff on Monday.

So herewith is Andy’s list of 16 “Sure-Thing, Must-Do, Awfully Easy” word of mouth techniques. There’s tons more in the actual book, of course. But you knew that.

1. Search the web for people talking about you.
2. Assign someone to join those conversations.
3. Create a blog.
4. Make a new rule: Ask “Is this buzzworthy?” in every meeting.
5. Come up with one buzzworthy topic. Keep it simple.
6. Put something on your front door (if you have one) that reminds people to tell their friends about you.
7. Let your “talkers” sign up for a private newsletter.
8. Pick one easy way to track word of mouth.
9. Put a “tell-a-friend” form on every page of your website.
10. Put a special offer in easily forwardable mail.
11. Add a small gift and a word of mouth tool to every package you sell.
12. Hire a private sale for your talkers.
13. Apologize for mistakes and solve problems fast.
14. Partner with a charity.
15. Do something unexpected.
16. Be nice.

When Andy sent me (and other bloggers) the new edition of his book, by the way, he included a few packets of a picture of the book on Twitter, it was the Bacon Salt that got a few of us talking.

Which was, of course, the point.

What other ways would you add to Andy’s list?

Photo credit: D’Arcy Norman 

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