Erik T. Ford

Google CEO Eric Schmidt projects a much different internet in five years, with extensive Chinese sites/ content + social media, concentrated over high speed broadband in real time. Today and for the future, figuring out how to rank real-time social content is “the great challenge of the age,” Schmidt said at last week’s Gartner symposium in Orlando.

Highlighted comments include:

- Five years from now the internet will be dominated by Chinese-language content.

- Today’s teenagers are the model of how the web will work in five years – they jump from app to app to app seamlessly.

- Five years is a factor of ten in Moore’s Law, meaning that computers will be capable of far more by that time than they are today.

- Within five years there will be broadband well above 100MB in performance – and distribution distinctions between TV, radio and the web will go away.

- “We’re starting to make significant money off of Youtube”, content will move towards more video.

- “Real time information is just as valuable as all the other information, we want it included in our search results.”

- There are many companies beyond Twitter and Facebook doing real time.

- “We can index real-time info now – but how do we rank it?”

- It’s because of this fundamental shift towards user-generated information that people will listen more to other people than to traditional sources. Learning how to rank that “is the great challenge of the age.” Schmidt believes Google can solve that problem.

Erik Digital Trends, revolutionary technology ceo, content, eric schmidt, google, ranking, real time, rt search, search, social content

Susan Boyle video virality

We reside in an interesting times.  This has nothing to do with the economy or government, although these days any conversation seems to be tied to one of those two culprits.  This is about the unbelievably grey transition of technology in its most modern, potent form.

We have come a long way, and I often tout that the best technology is truly ubiquitous; it seamlessly and naturally blends in with our lives as if it were there all along.  Cell phones are certainly a fortuitous example.

But where are we now?  We are at a time where a never heard of British phenomenon has received more attention and awareness than what Superbowl ads strive for at millions a pop.  Yet… YET, YouTube has still yet to find a way to monetize this monumentally mammoth sensation.  Ironically, sensation is the name of the game.  Where’s the capture?  Modern news media focuses on sensationalism daily; gotta go for the attention-getters.  Sex sells, etc.

So where does this all leave us?  Well, a gap for one.  We are at a turning point where conventional media is turning to social media.  The burdens of overhead are shifting to outsourced expenses for services, to sacrifice the silver lining that contributes to the bottom line.

It is time to innovate.  It is time to stick our heads forward, confidently.  I am not a large proponent of ‘2.0′, as I believe the term to be thrown around so loosely, much like HD and going Green.  Yet, we are emerging on business 2.0, across all spectrums.  Much like the industrial revolution inherently set the landscape for the 20th century, we are now embarking on a new journey.

We have set foot on the technological revolution; the digital revolution.

Erik Business Innovation, Digital Trends, Usability, Web Development Conversion, exposure, monetization, social media, social networks, social videos, susan boyle, viral, youtube