Imminence; Recognize and Capitalize
First off, I love this word… Much like the “a picture is worth a thousand words” adage, certain words encompass various thoughts that succinctly coincide. Imminent is one of them; notwithstanding the fact that often words carry multiple meanings as well.
I digress-
Seth Godin in his recent article titled Imminent, describes venture capitalists in a certain light: “The brilliant venture capitalists are the guys who invest their money months or years before everyone else realizes how imminent the success is. They have better radar than the rest of us.” Seth does an excellent job of having a foresight and big picture recognition of need. Ironically the context of what I’m describing is the parent of just what he mentions. I wholeheartedly intend on being someone positioned much the same way. I enjoy the way I understand how systems work. Beyond that, I have a passion for figuring out how they play into the grand scheme of things. Whether it’s projections on future trends of technology, or strategy in business, these passions energize me. Find out the true passions that exude the feeling of imminence to your situation, and capitalize on those.
What do you believe to be Imminent in your life? No matter the focus -a business venture, career advancement, life changing events, potential relationships etc- what are the factors that speak to you voluminously to the fact that these are truly imminent? What is it that gives you that ‘gut feeling’? Identify, analyze how they motivate you, and capitalize.
Seth goes on to describe the success by being able to identify and leverage such factors: “Your job as a marketer or entrepreneur is to amplify the signals that buyers and investors look for. Spend your money on the right stuff, ignore the rest. If you try to market and spend on every element of your story, you’ll be merely average. If, on the other hand, you can focus on which signals represent an imminent success, the leverage kicks in.”
I have great faith that they are imminent for you as well; but as most point out, the world isn’t listening until you get its attention-
To your [imminent] success!
-E
