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Susan Boyle video virality

We reside in an interesting times.  This has nothing to do with the economy or government, although these days any conversation seems to be tied to one of those two culprits.  This is about the unbelievably grey transition of technology in its most modern, potent form.

We have come a long way, and I often tout that the best technology is truly ubiquitous; it seamlessly and naturally blends in with our lives as if it were there all along.  Cell phones are certainly a fortuitous example.

But where are we now?  We are at a time where a never heard of British phenomenon has received more attention and awareness than what Superbowl ads strive for at millions a pop.  Yet… YET, YouTube has still yet to find a way to monetize this monumentally mammoth sensation.  Ironically, sensation is the name of the game.  Where’s the capture?  Modern news media focuses on sensationalism daily; gotta go for the attention-getters.  Sex sells, etc.

So where does this all leave us?  Well, a gap for one.  We are at a turning point where conventional media is turning to social media.  The burdens of overhead are shifting to outsourced expenses for services, to sacrifice the silver lining that contributes to the bottom line.

It is time to innovate.  It is time to stick our heads forward, confidently.  I am not a large proponent of ’2.0′, as I believe the term to be thrown around so loosely, much like HD and going Green.  Yet, we are emerging on business 2.0, across all spectrums.  Much like the industrial revolution inherently set the landscape for the 20th century, we are now embarking on a new journey.

We have set foot on the technological revolution; the digital revolution.